Interesting way to voice your displeasure for a brand. Obviously more impactful than your standard continuous phone calls to customer service.
Facebook & Starbucks – what a combo
July 7, 2009 by bphelps
To introduce consumers to its new ice cream, Starbucks and Unilever are offering free pints to Facebook users.
From July 6 to July 19, participants can visitApps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member.
Each hour, 800 pints will be given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves.
Users who don’t jump on the opportunity fast enough have to check back later if the supply of 800 has already been given away
The promotion touts the four flavors of Starbucks ice cream, which debuted in the spring. Based on Starbucks beverages, the flavors are: Caramel Macciato (coffee and vanilla ice creams with swirls of caramel), Mocha Frappuccino (coffee and chocolate ice creams), Java Chip Frappuccino (chocolate ice cream with chunks of dark chocolate) and Coffee (coffee and espresso ice creams).
Unilever signed a licensing agreement with Starbucks in September 2008 for the exclusive manufacturing, marketing and distribution of Starbucks ice cream.
Hello world!
July 7, 2009 by bphelpsThank you for visiting my wordpress site. My goal is to provide information that you might find beneficial. Any questions, I can be reached at brian_phelps@hotmail.com.
